Without morality and ethics ( a strong component of the Judeo Christian ethos) these things happen in business.
Match.com, one of the top Internet dating websites, has been accused of hiring people as "date bait" to date some of their one million customers to encourage them to keep paying for the service.
A Los Angeles racketeering lawsuit said the lonely hearts website secretly recruited people to send enticing emails to its customers and to go out on dates with them as a way of getting them to keep up their 30 dollars monthly subscription.
The company's ringers, branded "date bait", went on as many as 100 dates a month -- three per day -- with Match.com customers, who use the site to search for boyfriends, girlfriends, and possible husbands and wives.
"Hiding behind Match.com's portrait of online success is a very big, very dirty secret ... Not everyone you meet and date through Match.com is just another Match.com member," said the lawsuit, filed in a Los Angeles court on November 10.
Well, all you desperate singles out there, perhaps you should think carefully about the whole internet dating thingy. There’s either more there than meets the eye or less there than meets the eye.